How to write SBA Business Plan
June 18, 2024 · 7 min read
Writing a Small Business Administration (SBA) business plan is creating a strategic document that helps secure funding and provides a clear roadmap for business growth. To make an SBA business plan, give an overview of the company’s objectives, tactics, financial forecasts, and market research. Ensure it has all the necessary elements, such as the financial statements, marketing plan, executive summary, and company description.
An SBA business plan outlines a small business’s goals, financial projections, and strategies to secure funding from investors and lenders. Lenders use the 5Cs of lending (character, capacity, capital, collateral, and conditions) to assess the risk and return of lending to a business.
The SBA business plan also helps identify potential challenges and opportunities, building a foundation for sustainable growth. An excellent SBA business plan, which is normally 15 to 25 pages, gives readers a clear idea of the objectives and possibilities of the company. Hiring an SBA business plan writer can cost between $2,000 and $25,000.
What is SBA Business plan?
SBA business plan is a formatted document created to help you and small business owners plan, manage, and grow their businesses. The Small Business Administration is a government institution that extends financial support and other resources to small businesses. Their recommendations are part of this plan.
An SBA business plan acts as a roadmap, helping to pinpoint possible obstacles and advantageous situations. The company’s financial accounts show its potential for expansion and profitability, which is necessary to attract funding from lenders or investors. You can create well-structured business plans that meet the requirements of stakeholders and financing institutions by following the SBA’s criteria.
What are the components of the SBA Business Plan?
The crucial elements of a business plan give a comprehensive outline of the business’s strategy, operations, and financial forecasts. The SBA business plan elements offer a detailed business summary, ensuring that aspects are carefully thought out and recorded. The key components are the executive summary, company description, market analysis, organization and management, service or product line, marketing and sales strategies, funding request, financial projections, and an appendix.
Every element is essential to the business plan. The executive summary provides the organization, mission, and objectives. The company’s history, organizational structure, and distinctive advantages are all covered in length in the company description. The market analysis analyzes the target market, competitors, and industry trends to identify opportunities and risks, while the organization and management section details the business’s structure. Along with these details, the business plan includes an appendix, financial projections, funding requests, marketing strategies, and product lineup. It outlines the benefits and competitive advantages of the offered services, the necessary funding, and financial projections to attract and retain customers.
Executive summary
The executive summary provides the main ideas from each business plan section in a brief overview. It is important because it gives a snapshot of the business. The SBA business plan also highlights its goals, strategies, and potential for success. This section helps readers quickly understand business your business goal and why it is worth their attention.
The executive summary is an essential SBA business plan component since investors and lenders frequently read it first. A well-written executive summary can stimulate curiosity and persuade them to read the plan. It includes the business’s mission statement, a brief description of products or services, market analysis highlights, and an overview of financial projections.
The executive summary is typically written last, even though it appears first in the document. This is because it needs to accurately reflect the details covered in the rest of the plan. Summarizing the entire business plan ensures all important aspects are included and presented concisely, making it a crucial element in SBA business plan writing.
Company description
The company description is a key element of an SBA business plan. It provides detailed information about the business, including its history, structure, and what sets it apart from competitors. This section helps readers understand the core identity of your business and its unique value proposition.
An SBA business plan’s company description is essential since it sets the tone for the entire document. It provides a summary of your company’s mission, vision, and goals, as well as its direction. This part includes a description of your company’s location, goods, and services.
The company description must be written early in the business plan process. It establishes the framework for the remaining components of the plan, ensuring that they match the main goals and brand. The company description helps lenders and investors understand why the venture is worthwhile by giving them a thorough rundown of your company.
Industry and Market Analysis
Industry and market analysis is a fundamental element of an SBA business plan. It provides insights into your business’s industry, market size, target audience, and competition. This section aids in identifying market opportunities and challenges, which are important for strategic planning and decision-making.
Industry and market analysis shows how well your company understands the market dynamics. It includes data on consumer demographics, market trends, and competitor analysis. This data demonstrates that there is a demand for the given goods or services and aids in the validation of your business idea.
Writing the market and industry analysis requires extensive study, typically completed early in the planning phase. It ensures that the business strategies are grounded in market realities. This section effectively builds credibility with investors and lenders by providing detailed market information, demonstrating your business’s readiness for industry competition and success.
Management and Organizational structure
Management and organizational structure outline your business’s hierarchy, roles, and responsibilities, clearly showing your leadership team and their expertise. The business’s capacity to carry out its plans and accomplish its objectives is illustrated in this section.
The SBA business plan Management and organizational structure portion outlines the credentials and background of your main team members. It contains information on the board of directors, managers, and owners. This data demonstrates that your company has the appropriate people in place to propel success, which serves to bolster confidence in the company’s leadership.
Because it is related to the overall strategy and operational plan, this component should be written after the company description and market analysis. This part aids in ensuring that your company is well-organized and capable of achieving its goals by outlining the management structure and important roles in detail. It also reassures investors and lenders that the business has a competent team to manage operations and growth effectively.
Products and Services Description
The products and services description provides detailed information about what your business offers. This includes the features, benefits, and unique selling points of its products or services. It conveys the value your business brings to its customers.
The description of the products and services in an SBA business plan sets your company apart from its rivals. It contains details on the lifetime, development stage, and trademarks or patents. An important factor in drawing clients and investors is how well the goods and services fulfill the target market needs, which is also covered in this section.
Writing the products and services description involves details of what your business offers and why it is unique. Since it expands on the knowledge of the market and the company’s position, this section should be written after the company description and market analysis. The component effectively communicates the value and benefits of products or services to stakeholders, demonstrating the business’s potential for success.
Marketing and sales strategy
The marketing and sales strategy outlines how your business intends to attract and retain customers. It explains the tactics and channels used to reach the target market. This section demonstrates how your business plans to generate revenue and achieve its sales goals.
The marketing and sales strategy is a crucial component of an SBA business plan. It demonstrates your company’s competitive edge. It contains details about costs, promotions, advertising, and distribution strategies. The sales process, including how leads are created, maintained, and turned into customers, is also covered in this section. This section provides a clear marketing and sales plan for lenders and investors, ensuring a practical growth path for your company.
A detailed grasp of the target market and the competitive environment is necessary when writing the marketing and sales plan. Since it expands on the knowledge gathered from the market analysis and the description of the products and services, this section should be developed after them. The marketing and sales strategy is a broad plan that effectively reaches your business’s target audience and achieves its financial goals.
Funding request
The funding request specifies the money needed to start or expand your business and details how the funds will be used. Since it lays out the financial requirements and plans in detail, the funding request enables you to secure funds from lenders or investors.
The funding request in an SBA business plan demonstrates that your company is aware of its financial needs. It contains information on the required amount of money, the funds’ intended use, the funding period, and the suggested repayment terms. This information shows that your company has a well-thought-out financial plan, which helps to foster trust with potential lenders and investors.
Careful financial planning is required, so the funding request should be written after the other business plan sections. This guarantees that a thorough grasp of your company’s objectives, competitive landscape, and operational requirements underpins the funding request. A clear and detailed funding request helps your business to effectively communicate its financial requirements, thereby increasing its chances of securing the necessary support to achieve its goals.
Financial projections
Financial projections estimate your business’s future financial performance, including income statements, cash flow statements, and balance sheets. The business’s potential for profitability and financial stability must be shown in this part.
The financial projections in an SBA business plan are crucial, as it fosters confidence among lenders and investors. Typically spanning three to five years, they comprise comprehensive earnings, costs, and revenue projections. It presents a practical and data-driven financial planning approach, outlining assumptions and describing the computation of forecasts.
Analyzing historical data, industry trends, and company plans is necessary when writing financial projections. It should be developed after completing the business plan’s other parts, as it relies on market analysis, marketing strategy, and funding request information. Your business can effectively communicate its growth potential and financial health by providing detailed financial projections, which increases the likelihood of securing necessary funding and support.
Exit strategy
The exit strategy describes how you plan to sell or transfer ownership of your company in the future. This section is essential for demonstrating that your company has a long-term strategy and a plan for giving investors their money back.
The exit strategy in an SBA business plan reassures investors that they will eventually get their money back. It covers choices including going public, selling the company, and merging with another business. The timing and circumstances surrounding the exit are also covered in this element.
The exit strategy should be written after completing the business plan to ensure it aligns with your business’s goals and financial projections. Investors and lenders may find your business plan reassuring because it shows forethought and preparation by offering a realistic and transparent exit strategy. This contributes to your business’s increased credibility and long-term success potential.
Appendix
The appendix includes additional information that supports the main content of your plan but is detailed to include in the main sections. The section must contain supplementary documentation and supporting data to support and reinforce your business plan.
The appendix of an SBA business plan enables readers to confirm the data your plan presents. It may contain records like the management team’s résumé, contracts, licenses, market research findings, product images, and financial accounts. This part aids in making sure your business plan is thorough and backed up by necessary information.
Normally, the appendix is written last, following the other sections of the business plan completion. This guarantees that all required supporting documentation is present and appropriately arranged. Your business plan can provide deeper detail and credibility by including a well-organized appendix, which will help to gain the trust of lenders, investors, and other stakeholders.
What factors do lenders check in a loan SBA business plan?
Lenders evaluate several factors in an SBA business plan, known as the 5Cs of lending. The 5 Cs are Character, Capacity, Capital, Collateral, and Conditions. These factors help lenders gauge the risk and potential return of lending to a business.
Character assesses your reputation and track record through credit history, references, and management experience. Reputable people managing the company are demonstrated by displaying good character, which fosters trust.
Capacity refers to your business’s ability to repay the loan, evidenced by financial projections, cash flow statements, and profit margins. Demonstrating solid capacity reassures lenders about the company’s ability to pay its debts.
Capital is your investment in the business, indicating your commitment and confidence. Lenders want to see personal investment details in the business plan.
Collateral includes assets that can secure the loan, such as real estate, equipment, or inventory. Declaring collateral guarantees that there are sufficient assets to repay the loan, should it become necessary.
Conditions relate to the loan conditions and the funds’ intended use, taking the current state of the economy into account. When the loan’s goal and fit with the market are explained, lenders can understand the reasoning and chances of success.
How does the SBA business plan help small businesses?
The SBA business plan helps small businesses by providing a clear guide for growth and success. It outlines the business’s goals, financial projections, and strategies. These components are essential for securing funding from investors and lenders. Market analysis, organizational structure, and sales strategies help businesses understand their competitive position and plan effectively. An SBA business plan is also important for guiding daily operations and long-term planning. It helps identify potential challenges and opportunities, ensuring a strong foundation. The SBA business plan supports sustainable growth.
Why do you need help with an SBA business plan?
You need help with an SBA business plan because a business plan is important for securing a loan. A well-crafted business plan describes your business’s goals, strategies, and financial needs. It provides lenders with a clear understanding of your vision and potential for success. Important information that boosts confidence in your company is included, such as financial forecasts, market analysis, and a well-organized structure. Getting lenders to provide the necessary funds is difficult without a well-thought-out plan. By ensuring that your business plan is comprehensive and convincing, hiring an expert will increase the likelihood of approval for a loan.
How long is an SBA business plan?
A comprehensive SBA business plan is between 15 and 25 pages in length. This size permits a detailed overview of the executive summary, company description, market analysis, organizational structure, product and service descriptions, marketing and sales strategies, funding requests, financial projections, and an appendix. This comprehensive data ensures investors and lenders comprehend the company’s goals, strategies, and financial outlook. This provides enough information to make informed decisions about support or funding.
What is the cost of hiring an SBA Business plan writer?
The cost of hiring an SBA business plan writer ranges from $2,000 to $25,000. Several factors can affect the price, including the complexity of the business, the writer’s expertise, and the level of detail needed. The charges will go up if in-depth financial analysis, market research, or several revisions are needed. The urgency and any additional consulting services required could also impact the price. Choosing a more experienced writer is costly but ensures a more polished and effective business plan.
Writen By
Dr. Ashleen Joy
Dr. Ashleen Joy holds a Ph.D. in Business Law from Stanford University and is a professional business writer. With extensive experience in business planning, she has successfully helped numerous startups and established companies secure funding and achieve growth. Renowned in top American business forums for her strategic insights, Dr. Joy excels in writing compelling business plans and presentations. She frequently conducts workshops and seminars, sharing her expertise with entrepreneurs and professionals. Combining academic excellence with practical experience, Dr. Joy is a respected authority in business planning and strategic communication.